Helping business leaders contribute to the convergence of the digital and physical worlds
Call it Web 3.0, the metaverse, a blockchain-powered internet powered by crypto. The reality is no one knows what to call this flurry of innovation because it's not just one thing. There are so many variables impacting the future of how we will consume digital media, especially as computing hardware gets more powerful and economical. My small piece of the puzzle is to focus on the content people will interact with in this new creation. I want it to be clear and compelling, not just new.
World-class digital content, ready for the Metaverse/Web 3.0
Full stack designer, with a mix of technical and design skills
14+ years of experience leading projects and teams
What my clients have said about working with me
He thinks about the team and how he can contribute across the board, not just about his specific goal or task. In a studio environment you can easily see the value of having a person like that around. And, when his booking was over, people went out of their way to remark about how he was missed.
Erin, Executive Creative Director
You rock! I so much appreciate you and the excellent work you are doing. Thank you!! You could get down to the details and talk the team's language. Perfect blend-in.
Rita Jo, HR Senior Manager
Our material came to life because of Scott's energy and strong knowledge of content. We know technical excellence when we see it.
Maria, Director of Aerospace Engineering
My approach for creating strategic content
Discover
It starts with defining the problem we are trying to solve, whom we are trying to reach and what help we can provide that's better than what's available. These are all simple questions, but can also elicit some cheap answers if you don't actually gather data.
Develop
The type of content we create is driven by whom we want to reach, when and where. I don't limit the content I create to videos, or blog posts or podcasts. Any of those options may be appropriate, but what matters most is not abusing people’s attention.
Measure
Regardless of your intentions, no one knows how a message will be received until after it is shared. That doesn't mean we have to guess how things will go. Every campaign is an experiment, so success relies on what the data tells us. Share. Learn. Repeat.
Trusted by some pretty awesome teams
I’ve spent the past 14 years at a large aerospace company, blending my love for teaching and tech with all the fun that goes into creating digital content. There, I built a small team of creative professionals helping technology leaders create content. I also occasionally take on additional assignments to sharpen my skills and learn from some talented people.
